![]() The friends that are tagged in the comments section may not follow you, so they are drawn to check out your profile when their friend tags them in the contest. Not only is this a fantastic technique to grant you high exposure on a post, but it also introduces new people to your page. You will announce the contest closing date as well, and on that date, you can use one of the many free websites to enter all of the entrees into a jumble to select a random winner. Post a (high quality!) photo of the prize (your book, your series, bookmarks, etc.) and then write out a caption instructing followers to “tag 2 friends in the comments” to be entered to win. The only cost to you is whatever product you are giving away. Therefore, giveaways/contests are a great way to produce high engagement on a post and grow an audience. Social media platforms are set up to both encourage and reward quality content and it is celebrated by expanding your reach. High engagement on social media means that the algorithm is triggered to show your post to more people. Here are 4 creative ways to market your book: Giveaways or Contests ![]() Having worked with hundreds of authors through their process of self-publishing, we have gathered some insight into the unique ways that some authors choose to market their book to lock down sales. It would be nice if you could just make a quick Facebook post about your new title and have sales just flow in from there. Now comes the great challenge of how you are going to market your book to an audience. You’ve finally hit go on publishing the final draft and you now have your masterpiece in-hand. You’ve spent days and days, months and months, or even a number of years writing your book.
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